Privacy policy

This Privacy Policy explains how Maybelline New York, operated for this staging store under L'Oréal USA, collects, uses, and shares information when U.S. customers visit Meybaallioe.shop, browse products, place orders, contact support, or interact with advertising and analytics features. It is written for this Shopify storefront and is not copied from the reference website.

Information We Collect

We collect information that you provide directly, including name, shipping and billing details, email address, phone number, order history, customer support messages, product preferences, and any photos or details you voluntarily send when requesting help with an order. Shopify and payment providers also process checkout, fraud prevention, device, and transaction information needed to complete purchases.

How We Use Your Information

We use information to process orders, confirm payment, ship products, send service messages, respond to support requests, manage returns for damaged or incorrect items, prevent fraud, improve product pages, measure marketing performance, and keep the store secure. We may also use aggregated information to understand which makeup categories, shades, and educational pages are most useful to shoppers.

Cookies & Tracking Technologies

Strictly Necessary cookies keep the storefront, cart, checkout, security, and preference features working; these cannot be disabled without affecting core store functions. Analytics cookies help us understand page performance and shopping journeys; browser tools or privacy settings may limit them. Advertising cookies may support measurement, retargeting, and conversion reporting; shoppers can adjust Google ad settings at https://adssettings.google.com and industry opt-outs at https://optout.networkadvertising.org. We also recognize Global Privacy Control (GPC) signals where supported and treat them as a request to opt out of sale or sharing for targeted advertising.

Google Advertising & Conversion Tracking

If Google Ads, Google Analytics 4, or related tags are enabled, those tools may receive event data such as page views, product views, add-to-cart events, purchase conversion values, and device identifiers. We use this data to measure advertising performance, prevent duplicate conversion reporting, and improve campaigns. Google may process the data under its own terms and privacy controls.

Sharing Your Information

We share information with Shopify, payment processors, fraud prevention vendors, shipping providers, customer support tools, analytics partners, advertising platforms, professional advisers, and authorities where legally required. We do not sell order details for money. Some advertising and analytics disclosures may be considered a sale or sharing under certain U.S. privacy laws, and the opt-out options below apply.

Your CCPA Rights

California residents may have the right to Know, Delete, Correct, Opt-Out of Sale or Sharing, and Non-Discrimination. To exercise these rights, email support@meybaallioe.shop with the subject "Do Not Sell" or call 1-800-944-0730. We also honor recognized GPC browser signals as an opt-out request for the browser or device sending the signal.

When we receive a privacy request, we may ask for information that reasonably verifies your identity or authority to act for another person. We will not require you to create an account to submit a request, and we will not discriminate against you for exercising privacy rights.

Other Privacy Rights

Depending on your state, you may have rights to access, correct, delete, receive a copy of personal information, opt out of targeted advertising, or appeal a privacy decision. We will verify requests in a reasonable way, usually by matching information associated with your order or support history.

Legal Basis for Processing

Where a legal basis is required, we process information to perform a contract with you, comply with legal obligations, protect legitimate business interests such as security and fraud prevention, and with consent where required for optional marketing or tracking.

Data Retention

We keep order, tax, fraud-prevention, and customer support records for as long as needed to operate the store, comply with legal duties, resolve disputes, and enforce agreements. We delete or de-identify information when it is no longer reasonably needed for those purposes.

Children's Privacy

This store is intended for U.S. consumers and is not directed to children under 13. We do not knowingly collect personal information from children under 13 under COPPA. If a parent or guardian believes a child provided information, contact us so we can review and delete it where appropriate.

International Transfers

Information may be processed in the United States and in other countries where Shopify, service providers, or support vendors operate. Privacy laws in those locations may differ from the laws where you live, but we use reasonable safeguards for cross-border processing.

Changes to This Policy

We may update this policy when store operations, service providers, advertising tools, or legal requirements change. The updated version will be posted on this page with a new last updated date.

Contact

Questions about this policy can be sent to L'Oréal USA / Maybelline New York customer support at support@meybaallioe.shop or 1-800-944-0730. Mailing and return instructions are provided through support before any item is sent back, because unauthorized shipments may not be matched to an order.

Last Updated: June 19, 2026